Sunday, December 1, 2019
Lauren Goodrich - eCommerce Marketing Specialist Lauren Goodrich eCommerce and Marketing SpecialistPosted November 14, 2017, by Jenny Sakr When you think Sydney Luna Park you think rides, attractions, fairy floss and Coney Island. But for Lauren its all about site development, formulating strategies and meeting after meeting. Read what her role as eCommerce and Marketing Specialist at one of Sydneys greatest attractions, Luna Park, is all about.What did you study and what are the steps you took to be where you are today?I studied a Bachelor of geschftsleben majoring in Marketing and sub-majoring Public Relations at the University of Technology Sydney. The best way to get into the industry is to intern, understand the evolving and changing industry (read daily) and network to align yourself with key industry stakeholders.What inspired this career path?My love for technology, analytics and creativity.Tell us more about your role and what a typical day at work looks like...My current role includes directing campaigns and projects across website development, platform implementation, ansprechbar advertising and search absatzwirtschaft. At the moment my typical day at work includes overseeing the current site and reworking/formulating strategy to align with our eCommerce goals, along with a tonne of meetings With the redevelopment of two of our sites my role additionally embodies overseeing (and managing) the development of the new sites, strategy formulation, improving UX whilst pre-and during development and the production of content.Name the best and worst parts of your jobBest The power of analytics in eCommerce, tracking actions and its correlating result. Worst Website bugs and glitchesWhats the most important career tip someone has given you?Experience and networking is the key to success. Knowledge is power.What do you wish someone had told you before starting in digital absatzwirtschaft?The digital clock works 24 hours a day, be prepared to jump online a t any timeName a career highlightFortunately, I have two1. My current website rebuild projects (see above) 2. Starting my own business, The Collective Empire. The business was primarilystarted as a digital blog across multiple channels, soon shifting into an affiliate based business to produce revenue and create growth. The Collective Empire allowed me to immerse myself in not only the fashion industry but also grow and maintain a more holistic view of the digital industry and its growth.What do you think are some of the qualities and skills someone should have if theyre wanting to get into digital marketing?With the industry being so broad, evolving and encapsulating so many different areas there is not a particular set of skills and qualities that an individual must hold to enter the industry. One tip, stay agile, understand the market and be willing to adapt, grow and consistently learn because todays news is tomorrows fish and integrierter schaltkreis paper.Whats next for you?Th e launch of our new sites This will include the execution of the site, migration, SEO, content, build and post-launch strategy... A very exciting (and busy) time ahead.Keen to connect with Lauren? See what shes up to on LinkedIn.Start your career as a successful digital marketer when you enquire about our courses inMarketing and Digital Marketing.Digital Marketing ResourcesSEM manager sample resumeSEM manager sample cover letterInterested in becoming a?Digital Marketing ManagerSocial Media ManagerCopywriterDigital Marketing and Communications OfficerContent ProducerPopular Career Searchesonline marketing online coursedigital media marketing coursesmarketing coursesgovernment funded marketing coursesdigital marketing courses tafeDigital Marketing CoursesBachelor of Digital MediaEnquire Online Enquire OnlineBachelor of CommunicationEnquire Online Enquire OnlineMaster of CommunicationEnquire Online Enquire OnlineBachelor of Business (Marketing)Enquire Online Enquire Online Jenny SakrJe nny found her way with words while interning during uni, since, shes produced articles on it all from hair and beauty to homewares, travel, career advice and study tips. On a weekend youre most likely to find her lining up for a table at the latest cafe or restaurant.Related ArticlesBrowse moreCareer progressionDigital MarketingHow To Take Your Marketing Career DigitalMaking the switch from traditional to digital marketing might seem confusing, but actually, its super easy Find out how you can take your marketing career digitalAdvertisingHow To Break Into Advertising 4 Career PathsTheyre on highway billboards, theyre in your monthly magazines, on your most visited websites and interrupt your TV programs. Advertisements are a part of our daily lives and constitute one of the most competitive and exciting industries around.AdvertisingEmbracing technology key to success in advertising worldThe marketing and advertising industries were amongst the hardest hit during the recent economic downturn but opportunities and openings are still to be found.
Tuesday, November 26, 2019
16% of people have made a business connection on a flight16% of people have made a business connection on a flightThere are flights where you sit next to someone who seems like theyd rather be sitting next to anyone else but you, and then there are ones where you meet someone who adds something positive to your day or maybe even your career.In fact, new data from the bank HSBC shows that 16% of people surveyed have made a business connection on a flight.The bank studied the global travel economy and came up with an imaginary distribution policy called Flyland.While the data shows that 11.9 1000000 fly internationally daily, the most-spoken language is English. Spanish came in second. The average age of fliers is 45 and 69% of people surveyed have reached a degree level or above.In terms of how HSBCs research was done, the press release reports that BDRC surveyed 2,150 recent flight bookers over 18 years of age, weighted to represent the universe of global international travelers in the air by location of departure and class of travel, using industry data.What interactions with other people are like on flightsMost of the responses were positive options, except for a classic oneStart a conversation with a stranger 51%Forge a business connection 16%Make a long-lasting friend 14%Met the love of their life 1 in 50And if traveling with those you know, please be prepared to argue as there are 3.1 million verbal fights daily.Eighty-three percent of people in Flyland feel like they now understand the world better, and the most popular positive thing thats happened to fliers personally is feeling more independent at 77%.Heres how people recharge while aboardWhile fliers watch 15.3 million films daily, 26% are action films, 21% are comedy and 13% are thrillers. They also catch up on 10 million emails a day, listen to 60.3 million songs in that same time period, and watch 9.2 million TV programs in a day.In terms of what people are reading, heres a breakdown of the genres History (16%), Thrillers (12%), Romance (11%) and Murder mysteries (10%).Whats your go-to method for getting comfortable during a flight?
Thursday, November 21, 2019
What to Do If You Can Only Find a Part-time JobsWhat to Do If You Can Only Find a Part-time JobsWhen you first graduate from college, you will be competing with a lot of people for an entry-level position. If you are looking for a new job after a layoff you may be in a similar position, where you are looking for a position, and you need any work that you can find. Some employers are bedrngnis offering full-time workor even a guaranteed number of hours. This is happening in all types of work at several different companies. Some companies may be reluctant to take on full-time employees, because they are unsure of how fast the economy is growing, and they do elend want to hire someone for more hours than they need, plus they can save on benefits. This means that you will not makeas much as you expected with your first job. It may be difficult but thereare strategies you can use to help you live off of a part-time job. Determine If the Job Is Right for You If you find yourself in a p osition where you are offered a part-time position, you will need to consider your options carefully. It is difficult to fully commit to a part-time position, while you are struggling to get by and really need full-time work. First, consider how much the part-time position will pay you. Often this is higher than you would make at a full-time job outside of your skill set. You may be able to make twice as much as you would at a job at a minimum wage job. You may be able to make ends meet by working the higher paying job and supplementing with another part-time job that pays less money. It is also important to consider the experience that the job is providing you. For example, if you have just graduated from college and did not complete any internships, you may not have very much work experience in your job field. If this is the case, working a part-time job in your field may give you an edge over other candidates with no experience. It also can demonstrate that you are a reliable wor ker and give you contacts within your field. You may be able to find freelancing work you can do while you are working at your part-time job. Start With a Plan for Your Finances The trick to taking on a part-time job is to find a way to manage your finances while you are working part-time. A part-time worker may not qualify for benefits such as health insurance and retirement. You will need to make plans so that you can afford to have health care and make regular contributions to your retirement accounts. In fact, you may want to treat your finances the same way you would if you were self-employed or working as a freelancer. Create a Tight Budget You will also need to create a budget and determine if you can afford to live on the income from just the one job. Your budget will help you prioritize the most important expenses and should help you find ways to save money. You may need to get creative when looking for ways to save, like moving back in with your parents to save on rent or you may want to consider a roommate. You may need to cut back on eating out and other unnecessary expenses. Consider Working Two Jobs You may need to take on additional work to make ends meet. If you are married, you may be able to get by with just a part-time job for a few months, but if you are living on your own or if you are the only income provider, you will need to find additional ways to make money. You may want to consider jobs that will net you more per hour than typical minimum wage jobs. Hours in the evenings or at nights can also leave the days free to look for work around your other job. Be creative as you consider other jobs to take. Keep Looking for a New Job It can be physically draining to work two jobs, even if they are both part-time hours. While you are working, you need to keep an eye out for a full-time job in your field. You should look for a full-time position in your current companybecause you may have an advantage in getting an interview and landing your job. Make sure that you are doing your very best work since you are building references and contacts with this job. It is easy to not take a part-time job, as seriously as you possibly could, but when you are struggling to find full-time work you do not want to make this mistake. Once you have a schedule figured out and you get used to working two jobs it is often easier for you to begin looking for a job again in earnest. It is important that you do not settle into a financial rut of part-time workbecause you will need a full-time job to do the things you need to financially. Make sure you are still working your contacts and looking for a solid full-time job.
4 Questions to Ask Yourself Before You Apply to a Job 4 Questions to Ask Yourself Before You Apply to a Job As every job seeker knows, sending out applications can be a time-consuming process. Make sure your efforts count by putting forth documents that position you as a candidate worth considering. Below is a checklist of four questions to answer before hitting the âsendâ button to apply to a job. 4 Questions to Ask Yourself Before You Apply to a Job Did I include everything for which the employer asked? While sending a resume is usually standard, employers oftentimes specify what else they want to receive. They may ask you to address certain qualifications within the cover letter, include samples, pass along references, or note your availability. Some request applicants use a particular subject line in order to make emails easier to sort (and to see who knows how to follow directions). Scrutinize the job ad to be sure youâve covered all bases. Then, double-check that youâve attached everything- itâll spare you the embarrassment of having to resend your material because you forgot something the first time. Have I stayed on topic and provided concrete examples? While itâs tempting to throw in everything about yourself, this strategy can backfire by making it too difficult for employers to find what they need. Focus instead on relevant information that shows how youâre the right person for the job. Use actual examples from your background and previous experiences so that the hiring manager can begin to picture you in the position. Have I proofread thoroughly? It goes without saying that everything being sent should be spell-checked and proofread for typos, but donât stop there. A read-through is a must, not just for grammar but also for accuracy. Is contact info included and up to date? Do links work? Is your font consistent? Does the salutation include the hiring managerâs name spelled correctly? Does everything make sense? (This last question is especially important if you cut and paste often when composing.) Based on what Iâm sending, would I hire me? Finally, take a moment to reflect on the total package. Is your tone upbeat? Does your material appear tailored to this specific position, or does it come off as generic? Is there evidence that you know something about the company, or do you just seem overly eager to get any job? Fix any areas you find lacking. Perhaps you need to concentrate more on the employerâs agenda rather than your own, or maybe your text could benefit from a lively story or verbs that pack a stronger punch. The confidence that shines through when youâve presented your best self may be just the edge that catches someoneâs eye and lands you the job you want! Readers, do you ask yourselves these questions before you apply to a job? What else do you do before submitting your application? Share with us below!